Buyagift Black Friday

Website UI Design
Project Overview
Buyagift is the UK's leading provider of experience days. Their mission is to give the gift of memories to loved ones. With a massive catalogue of experiences, it's one of the best places to find gift ideas for friends and family. With Black Friday coming up, I was put in charge of designing the look and feel for the entire website.
I really enjoyed this project. It gave me a chance to try something new on the website and do something that was very different to what we were used to. My intention was to design something that was modern and clean, but also very familiar for the time of year. I also wanted to make use of SVG animations in order to make the pages engaging for the user. I worked with the developers to deliver something that the team was very happy with.
My Approach