Freedom's Ark

BRanding and UI Design
Project Overview
Freedom’s Ark is a community church based in Seven Sisters, North London. I was approached to re-imagine the church and give it a modern look and feel. The church has been operating for some time now, and the community where it resides has gone through a lot of changes. It has gone under major developments, bringing in people from all around the world. As with many community churches, they were facing a major disconnect with the people they were trying to reach out to.
My Contributions
I gave Freedom’s Ark a refreshed brand, complimented with the content that will help them reach out to those around them.
The logo was redesigned to make it feel brand new. The original logo was old, and I felt it didn’t represent the core values of the organisation.

The logo was designed to be recognisable within the community, especially when so many churches have opened within Seven Sisters in the recent years. It’s important to be able to differentiate between them. I went with a literal approach, using the letter ‘F’ as the skeleton, and supporting it with different shapes to drive the message home.

I also began the process of redesigning the website. The goal of the site was to make use of the wealth of content available from Sunday services, whether they are blog posts or announcements.
My Approach