Brand design for Gold Compass

Gold Compass is an organisation that uses historical black figures to educate and inspire young girls and boys. This project was not only fun but gave me a feeling of pride knowing that I was planting a seed for future generations.

A logo is only as strong as the brand behind it. As with every project, I started off by running a series of workshops surrounding the potential of Gold Compass. I then explored the target audience, brand persona, vision, amongst many other things. All the information compiled directly affected the creative direction.