Brand identity for Morewa

Morewa apparel branding


Morewa is a clothing brand based in Nigeria that provides ready to wear outfits for women of different shapes and sizes. They needed a brand that captured their youthfulness and the vibrant culture of Nigeria.


I drew inspiration from the patterns used in traditional Nigerian outfits in order to create the logo. I also wanted the logo to be more fun and reflect the values of the brand, so I removed the last 2 letters to create the "More" variation that you can see below.

Morewa apparel logo designMorewa apparel brandingBrand coloursBrand typefaceMorewa apparel brand clothing tags