I decided to do a brand refresh rather than a complete redesign. This is because we intended to show an evolution, as the company wasn’t changing direction, rather they were increasing their momentum. The brand was refreshed with a bolder colour scheme and an updated typeface. Drawing inspiration from the shape of pyramids and tall commercial buildings that you would find in most modern cities, we updated the logo to be more responsive and modern. Finally, I provided Seso with a visual language that can be used in marketing and communications.