I was determined not to design a logo that was boring. Keeping the target audience in mind, I designed something that was a pleasure to look at and could stand beside other modern logos.
The logo is made up of the initials of the company. I felt that using any corporate font wouldn’t hit home with the target audience, therefore I created the text by hand and vectorised it. Even though the project is targeted at young people, I still wanted it to have the right message. Therefore, the letters connect in a way that is reminiscent of the lines on a graph.
I tried several different colours for the T4L logo. After many experiments I settled for a palette that was high in contrast, representing youthful energy. I also thought that this would look great on the corporate identity, and other products that might come with it.
It was important to show how the logo would appear on different mediums. Therefore, I created the following examples of the logo applied to various contexts, including; posters, business cards, cups and more.